MC/ Final Exam Revision

Chapter 4 & 10 Revision
Newspapers, Online News, and Social Media

By Kifah [e-mail]

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Key Trends in the Newspaper Industry

• Decline in print newspaper circulation

• Decrease in ad revenue

• Shift to online readership

• Local newspapers still matter

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Journalism in Crisis

• Rise in sponsored content

• Fewer editors/reporters

• Focus on entertainment over facts

• Integrity vs. popularity

Multiple Choice

What percentage of Americans still read a print or online paper monthly?

• • 20%

• • 40%

• • 67%

• • 85%

Multiple Choice

Which of the following is NOT a reason for declining print newspaper revenue?

• • Classified ads moving online

• • Rise of social media

• • Increase in local newspaper popularity

• • Young audience preferring digital platforms

Multiple Choice

• True or False: Local newspapers help build brand awareness for local businesses. ✅

• What is the term for blending advertisements into news content?

• • Sensationalism

• • Editorial shift

• • Hyper-commercialization

• • Clickbait

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News Report Structure

• Headline: Clear & concise

• Lead: 5Ws (Who, What, Where, When, Why)

• Body: Facts & quotes

• Attribution: Cited sources

• Closing: Summary or final detail

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Language & Bias

• Positive: successful, booming

• Negative: declining, struggling

• Loaded words affect reader perception

• Objectivity = facts, balance, neutral tone

Multiple Choice

Which of these phrases indicates bias or emotion?

• • "According to the data"

• • "Experts argue that"

• • "The report shows"

• • "The study revealed"

Multiple Choice

Which feature of a news report gives detailed information and quotes?

• • Headline

• Lead

• • Attribution

• • Body

Multiple Choice

Which type of language is used to emotionally influence the reader?

• • Neutral

• • Loaded

• • Statistical

• • Informative

Multiple Choice

Which word best shows positive bias in news writing?

• • Declining

• • Booming

• • Average

• • Reported

Multiple Choice

Why might a news article lack objectivity?

• • It uses multiple sources

• • It provides only one side of the story

• • It includes neutral language

• • It includes statistical data

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Social Media Impact

• 81% of Americans use it

• Avg. use: 2 hrs 6 mins daily

• Facebook = biggest

• TikTok = fastest growing

• Twitter = now "X" (2023)

Multiple Choice

How much time does the average American spend on social media per day?

• • 1 hour

• • 2 hours 6 minutes

• • 3 hours

• • 30 minutes

Multiple Choice

True or False: TikTok is the slowest-growing social media platform.

• True

• False

Multiple Choice

What is a sign of sensationalism in media?

• • Balanced reporting

• • Facts and data

• • Exaggerated emotional language

• • Objective tone

Poll

Poll: Do you trust news from social media more than traditional newspapers?

• • Yes

• • No

• • Sometimes

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Media Theories

• Dual-Factor Model: Belonging & self-presentation

• Idealized Identity: Perfect version of self

• Extended Real-Life Hypothesis: Authentic self

Multiple Choice

Which of the following best describes the Dual-Factor Model of social media use?

• Users seek to criticize others

• Users aim to belong and present themselves

• Users avoid communication

• Users create only fictional content

Multiple Choice

What does the Idealized Virtual Identity Hypothesis suggest?

• People present only negative sides of their lives

• People reflect their authentic personalities

• People create an idealized version of themselves

• People avoid sharing personal information