Advertising

ADVERTISING

Discuss the following questions

1 Do you pay attention to ads? Why or why not?
2 What’s the most memorable ad you’ve ever seen? What made it memorable?
3 Do advertisements influence your buying decisions? How?
4 Are there any ads you find annoying or misleading?

Read the words below and explain their meanings

target audience
slogan
brand awareness
logo
endorsement
emotional appeal

Discuss the following

1 What brand comes to mind when you think of the following items:
soda laptop a gaming console coffee sportswear
2 Were your ideas the same as your partner's?
3 Are you a loyal customer of any particular brand?

Do you think these advertisement practices are acceptable?

using children
using actors who pretend to be professionals
using nudity
promoting alcohol
exploiting people's fears and worries