Marketing Mix_Place

Open Ended

Before we start, have a chat with the person next to you about what you think PLACE means within the 4Ps of marketing. Type your response below and post it on the screen.

Open Ended

Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.

Multiple Choice

Which of the following best describes the role of 'Place' in the 4Ps of marketing?

• It determines where and how a product is made available to customers.

• It sets the price of the product.

• It focuses on the features and quality of the product.

• It involves promoting the product to potential customers.

Multiple Choice

Which of the following is NOT a success criterion for understanding 'Place' in the marketing mix?

• I can define 'Place' in the marketing mix.

• I can describe at least four location factors.

• I can apply these to a scenario.

• I can design a new product.

Open Ended

Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.

Multiple Select

Which of the following are key location factors businesses consider when choosing a site?

• Cost of premises

• Availability of labour/resources

• Transport links

• Product design

Open Ended

Why is the concept of 'Place' important in the marketing mix for businesses?

Open Ended

Have a chat with the person beside you, then briefly describe 2 factors that would influence the choice of location for each of the following;

A. Coffee Shop

B. Oil Refinery

C. Advertising Agency

Open Ended

Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.

Multiple Choice

One of the primary characteristics of a WHOLESALE business is that

• they create things

• they buy in bulk

• they sell to customers in small/individual sizes

• they provide a wide variety of professional, technical and everyday services that people need

Multiple Choice

This is the Channel that goes from Producer to Consumer

• Direct

• Indirect

• Sales Agent

• None of the above

Multiple Select

What is the purpose of the RETAILER function, there is more than one correct answer?

• To provide attractive fixtures and fittings for your product to look good

• To be close to customers

• To remove the 'middle man'

• To buy in bulk and break down into smaller quantities for the customer

Multiple Choice

Which of the following best describes what 'Place' means in the marketing mix?

• How a product gets to customers, including distribution channels and location

• The price at which a product is sold

• The promotional strategies used to advertise a product

• The physical characteristics of a product