Public and Media Relations - International Associations

Multiple Choice

Why are ethical frameworks important for public relations practitioners working in international contexts?

• They help maintain professional integrity and public trust across cultures.

• They simplify communication by ignoring cultural differences.

• They allow practitioners to bypass local customs.

• They focus only on legal requirements.

Open Ended

How do international PR organizations contribute to the ethical practice of public relations across different countries and cultures?

Multiple Choice

Which of the following is NOT a benefit of international ethical codes in public relations?

• Enhanced professional credibility

• Global consistency

• Increased profit margins

• Risk mitigation

Multiple Select

Identify two key criticisms of universal codes as discussed in the presentation.

• Aspirational vs. Enforceable

• Technological Gaps

• Enhanced Professional Credibility

• Democratic Values Support

Open Ended

Explain how the aftermath of World War II influenced the founding principles of the International Public Relations Association (IPRA).

Multiple Choice

Which of the following principles is NOT part of the Code of Brussels (2007)?

• Truth and Accuracy

• Transparency

• Risk Mitigation

• Integrity

Open Ended

How do the modern IPRA codes address the challenges of misinformation and corporate transparency in today’s digital age?

Multiple Choice

Which of the following is NOT identified as a persistent challenge in code implementation according to the slide?

• Enforcement Gaps

• Cultural Relativism

• Technological Evolution

• Financial Incentives

Open Ended

Reflecting on what you have learned about international PR ethics and organizations, how do you think ethical frameworks help PR professionals navigate challenges in global communication?

Multiple Choice

Which of the following is NOT a key principle emphasized by the PRSA (USA) in its ethical framework for public relations practitioners?

• Advocacy

• Confidentiality

• Loyalty

• Expertise

Open Ended

How do the Athens Code and Brussels Code together shape the ethical responsibilities of modern PR practitioners in a global context?