DC ENT Ch 4 Part 2

Multiple Choice

Which of the following is a key factor to consider when segmenting a target market?

• Geographic location

• Product packaging

• Employee satisfaction

• Company profits

Multiple Choice

Which of the following is NOT a characteristic of market segmentation according to the definitions provided?

• Measurable

• Durable

• Accessible

• Profitable

Fill in the Blanks

Fill in the blank: Demographics are defined as a statistical view of a

.

Match

Match the following Market Segmentation terms

• Demographics

• Geographics

• Psychographics

• Behavioral

Age, Gender, Income, Marital status

Locations, Climate, Time Zones

Attitudes, Opinions, Lifestyles

Buying habits, product usage

• Age, Gender, Income, Marital status

• Locations, Climate, Time Zones

• Attitudes, Opinions, Lifestyles

• Buying habits, product usage

Match

Match the following

• Gender

• Nation

• Beliefs

• Brand Loyalty

• Ethnicity/Race

Demographics

Geographics

Psychographics

Behaviorgraphics

Demographics

• Demographics

• Geographics

• Psychographics

• Behaviorgraphics

• Demographics

Match

Match the following

• Marital Status

• Area Code

• Republican

• Uses iPhone daily

• Personality

Demographic

Geographic

Psychographic

Behaviorgraphic

Psychographic

• Demographic

• Geographic

• Psychographic

• Behaviorgraphic

• Psychographic