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DC ENT Ch 4 Part 2

DC ENT Ch 4 Part 2

Assessment

Presentation

Business

11th Grade

Easy

Created by

Nathaniel Hudson

Used 1+ times

FREE Resource

8 Slides • 6 Questions

1

media

2

media

3

Multiple Choice

Which of the following is a key factor to consider when segmenting a target market?

1

Geographic location

2

Product packaging

3

Employee satisfaction

4

Company profits

4

media

5

media

6

Multiple Choice

Which of the following is NOT a characteristic of market segmentation according to the definitions provided?

1

Measurable

2

Durable

3

Accessible

4

Profitable

7

media

8

Fill in the Blanks

9

Match

Match the following Market Segmentation terms

Demographics

Geographics

Psychographics

Behavioral

Age, Gender, Income, Marital status

Locations, Climate, Time Zones

Attitudes, Opinions, Lifestyles

Buying habits, product usage

10

media

11

media

12

Match

Match the following

Gender

Nation

Beliefs

Brand Loyalty

Ethnicity/Race

Demographics

Geographics

Psychographics

Behaviorgraphics

Demographics

13

media

14

Match

Match the following

Marital Status

Area Code

Republican

Uses iPhone daily

Personality

Demographic

Geographic

Psychographic

Behaviorgraphic

Psychographic

media

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