CPS - Chapter 1

Multiple Choice

Which of the following options best describes the contrast between creativity and innovation in entrepreneurship?

• Creativity is the potential for the mind to conceive new ideas while innovation is the process of translating an idea into a product or service that provides value to a potential customer.
• Creativity and innovation are the same.
• Creativity you are born with and innovation you are taught.

Multiple Choice

What distinguishes being imaginative from being creative according to the statement?

• Imaginative people act on their ideas

• Creative people have no ideas

• Imaginative people have ideas but do not act on them

• Creative people act on their ideas

Multiple Choice

What are the differences between Creativity, Invention, and Innovation?

• Creativity is about generating and acting on ideas

• Invention is about creating something new

• Innovation is about improving existing ideas

• All of the above

Concept	Description	Simple Question
Creativity	Producing new ideas or perspectives	“Is it a fresh way of thinking?”
Invention	Creating something entirely new (product, process or device)	“Did this exist before?”
Innovation	Applying ideas or inventions that create value in the market	“Does it add value or improve an existing idea?”

Multiple Choice

Diego and Zahra have been working on a new mobile application that introduces new methods and is advanced and original. We can say that the app developed by Diego and Zahra is ____________.

• Innovative

• Investor

• entrepreneurs

• margin

Multiple Choice

Sasha is working a lemonade stand. After getting feedback from customers, she has decided to use a better lemonade

dispenser and are experimenting with different lemonade flavors.

Question: Is this an example of sustaining innovation or disruptive innovation?

• Sustaining innovation

• Disruptive innovation

Multiple Choice

What is the connection between creativity and business?

• Creativity leads to innovation

• Business stifles creativity

• Creativity is irrelevant to business

• Creativity is only for artists

Open Ended

How do ideas arise?

Multiple Choice

What are the key factors that contribute to the generation of ideas?

• Curiosity

• Randomness

• Inactivity

• Disinterest

“Ideas don’t appear randomly — they come when people are curious or searching for answers, opportunities, or solutions.”

​💡 ACTIVITY: Curiosity Sparks Brainstorm

• List 3 everyday problems or frustrations you've experienced.

• Propose one creative solution per problem

• ​What sparked this idea?

• Is it practical or purely imaginative?

• How could this idea evolve into an invention or innovation?

Open Ended

What radical innovation that you can think of that has failed?

Multiple Choice

What were the main criticisms of Google Glass as mentioned in the text?

• It was too cheap

• It was buggy and over-priced

• It was too popular

• It was not innovative

Multiple Choice

What is the importance of creative thinking in management?

• It helps in finding conventional solutions

• It is not necessary for problem-solving

• It requires novel solutions

• It complicates the problem-solving process

Multiple Choice

What is the difference between logical thinking and creative thinking?

• Logical thinking is based on existing knowledge

• Creative thinking is a method for producing insights

• Logical thinking is a series of steps

• Creative thinking is not needed

Multiple Choice

What does the quote suggest about problem-solving?

• Spend more time on solutions

• Focus on the problem first

• Ignore the problem

• Think about solutions only

Open Ended

What are the key points discussed in the conclusions about creativity and innovation?

Poll

How confident do you feel about this topic now?

• Very confident
• Somewhat confident
• Not confident