Personal Branding and Logo Design

​What do you think personal branding is?
Why do you think P.B. is important?
What is a logo?

By Diana Diaz

​6 MIN
VOL 1 (Lower than music)

Multiple Choice

What company does this logo belong to?

• New Balance

• NIKE

• UGGs

• Target

Answer: “What colors best represent your personality and why?” (3-4 sentences)

5 min, vol.0

Students should choose one logo to refine

Take out your chromebooks!
Redraw cleanly on drawing paper:

Create 3 color variation (color palettes) on 3 new reworked logo sketches:

Look up:
Primary color palette

Monochromatic version

Black & white version

Encourage testing tints/shades for contrast.

Multiple Choice

What company does this logo belong to?

• CRAYOLA

• MICROSOFT

• GOOGLE

• APPLE

Multiple Choice

What company does this logo belong to?

• Walmart

• Amazon

• Wholefoods

What makes these logos memorable?

• In the next 8 minutes, write down 2 things that all these logos have in common. What makes them memorable and what do these logos tell you without words?

Logo Definition

" A logo is a graphic mark, symbol, or design used to identify a company or brand. It serves as a visual cornerstone of a brand's identity, communicating its essence and values through elements like typography, color, and imagery. Logos are designed to be instantly recognizable, memorable, and to build trust and loyalty with a target audience." 

What is symbolism?
Is the shapes, colors, lines and values that represent personal traits.

​​Personal Branding (Sketches)

​​Final Design

What is personal branding?
It is the process of identifying and communicating your unique value proposition, skills, and personality to an audience, such as potential employers, schools or clients.

5 min Activity

​List of personal interests:

In the next 5 minutes, write down a list of 10 (personal) interest, hobbies and values that represent YOU! (Use adjectives like "bold, calm, creative, futuristic."

​10 min activity

In the next 10 minutes, at a VOL 1 you will sketch out 3 symbols that represent these (your) values in making your brand (personal branding).

HW (DUE 10/16)

• Find 3 logos (From packaging, clothes designers, online, brands)

• Sketch each pone in your sketchbooks. You will modify them and change their names keeping it within the same design.

Activity (25 min) Vol. 1

​Take out your sketchbook

Students create at least 6 thumbnail logo sketches using pencil or marker.

Experiment with shapes, initials, and personal symbols.

Encourage abstract thinking — not everything needs to be literal.

​Don't forget HW is due 10/16 (Thursday)