Untitled Presentation

Multiple Choice

What is a cluster?

• A geographical concentration of companies

• A type of organization

• A marketing strategy

• A financial model

Multiple Choice

What are the advantages of a cluster?

• Increased productivity

• Knowledge transfer

• Cost reduction

• Innovation

Multiple Choice

What are the main components of a cluster?

• Main companies

• Specialized suppliers

• Clients or distributors

• Universities and research centers

Multiple Choice

What are the main industries represented in the clusters mentioned in the image?

• Technology and innovation

• Leather and footwear

• Machinery and automotive

• Information technologies

Multiple Choice

What is the main goal of the Blue Ocean Strategy as proposed by W. Chan Kim and Renée Mauborgne?

• To create a new market space

• To compete in existing markets

• To reduce costs

• To increase competition

Multiple Choice

Your competitive advantage is _____________ for success

• Stregnth

• Weakness

• Strategy

• Operation

Multiple Choice

When it is hard for your company's competition to copy what’s different and better about your business.

• quality service

• price match

• defensible

• demographics

Multiple Choice

Companies in global competition have

• Plants located on the basis of maximum competitive advantage for the products and service and use the same approach and coordination between national strategies

• Plants widespread across many home countries (each producing products and service) and use the same approach and coordination between national strategies

• Plants located on the basis of maximum competitive advantage for the products and service and use different approaches and strategies in different national markets

• Plants widespread across many home countries (each producing products and service) and use different approaches and strategies in different national markets

Multiple Choice

What strategy does Mrs. Fields' Cookies use to maintain a competitive edge in the market?

• Expanding rapidly into new markets

• Maintaining a high level of product quality

• Lowering prices below competitors

• Investing heavily in advertising

Multiple Select

What are the main characteristics of Océano Rojo and Océano Azul?

• Intense competition

• Focus on defeating rivals

• Existing demand

• New market space

Multiple Choice

This differentiation strategy is based on the shape, size or appearance of the product. Format can help distinguish the product from its competitors and create a competitive advantage.

• DIFFERENTIATION BY FEATURES

• DIFFERENTIATION BY THE PRODUCT’S FORMAT

• DIFFERENTIATION BY PERFORMANCE

• DIFFERENTIATION BY DURABILITY  

Multiple Choice

What are the tools mentioned in the image?

• Lienzo estratégico

• Matriz ERIC

• Cirque du Soleil

• Netflix

Multiple Choice

What is the relationship between clusters and blue oceans?

• Clusters hinder innovation

• Clusters promote collective innovation

• Blue oceans are irrelevant to clusters

• Clusters and blue oceans are the same

Poll

How confident do you feel about this topic now?

• Very confident
• Somewhat confident
• Not confident