Persuasive Techniques-

Multiple Choice

Which of the following does ethos appeal to?

• Intelligence

• Wealth

• Popularity

• Physical strength

Multiple Choice

Which rhetorical appeal is being used when a doctor recommends a product to keep your teeth white?

• Ethos

• Pathos

• Logos

• Kairos

Multiple Choice

Which of the following does pathos appeal to?

• Emotions and feelings

• Statistics and data

• Universal truths

• Testimony

Open Ended

Explain how pathos can influence an audience’s decision-making process. Use examples from the images provided.

Multiple Choice

Which of the following is an example of an appeal in persuasive writing?

• A Corvette is a sporty, sleek, powerful car that will increase your worth in the eyes of those around you.

• Statistics show that 80% of people prefer electric cars.

• Town Hall? More like Clown Hall if we consider the Mayor’s latest comments.

• A store manager claims ALL teenagers steal and can’t be trusted.

Multiple Select

Which of the following are examples of evidence used in persuasive writing?

• Statistics

• Expert opinions

• Shoplifting accusations

• Research findings

Multiple Choice

Which persuasive technique relies on the emotional meaning associated with a word to evoke a certain response?

• Appeals

• Evidence

• Connotations/Word Choice

• Generalizations

Multiple Choice

Which of the following best describes the purpose of repetition in writing?

• To reinforce a point by repeating letters, words, or phrases

• To compare two different things

• To provide background information

• To summarize the main idea

Imagine you see a commercial on TV for a new toy. At the end of the commercial, the people who made it usually tell you what they want you to do next.

That part is called a “call to action.”

A call to action is basically the ad saying:

“Now go do this!”

For example:

• “Ask your parents to buy this toy!”

• “Click here to play!”

• “Visit our store today!”

It’s the encouraging message that tells you what the company wants you to do after seeing the ad.

So a call to action is like when a friend says, “Come play with me!”

They’re inviting you to do something—just like ads do.

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Call to Action

Multiple Choice

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

• ethos

• pathos

• logos

Multiple Choice

Which persuasive technique is this?
Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.

• Repetition
• Alliteration
• Exaggeration
• Inclusive Language

Multiple Choice

Using Taylor Swift in a Diet Coke ad is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

Multiple Choice

What is the primary purpose of a call-to-action in persuasive writing?

• To summarize the main argument

• To entertain the audience

• To distract the audience

• To prompt the audience to take a specific action

Multiple Choice

Identify the call to action in the following sentence: 'Join us in making a difference by volunteering today!'

• Join us in making a difference

• Volunteering today

• Making a difference

• Join us

Multiple Choice

What persuasive technique is this?

• Name calling
• Testimonial

Multiple Choice

• Plain Folks
• Transfer
• Bandwagon
• Testimonial