SwinBiz Info Day

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2. Customers complain that a study chair sold in your IKEA-style showroom causes back pain. What should you do first as a CEO?

a. Ignore the feedback because complaints are normal
b. Ask AI to summarize all customer reviews and suggest product improvements
c. Remove the chair from the website without checking
d. Increase the price to reduce demand

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1. As a CEO, you notice that your store’s revenue dropped by 20% this month. Which action is the most effective first step?

a. Reduce all product prices immediately
b. Ask AI to analyze customer buying patterns and identify key causes
c. Fire the sales team
d. Stop all marketing activities

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3. You are planning to launch a new study desk for high school students. What is the smartest CEO decision?

a. Choose a random design that looks “cool”
b. Ask AI to identify trends in student needs and recommend key features
c. Produce as many desks as possible before testing
d. Skip market research to save time

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4. Your logistics team reports late deliveries for 15% of orders. What should you prioritize?

a. Ask AI to analyze your supply chain data for bottlenecks
b. Hire more drivers immediately without checking the data
c. Cancel all pending orders
d. Increase shipping fees

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5. You want to improve customer experience in your business. What is the most strategic CEO action?

a. Use AI to analyze customer behavior and recommend personalized experiences
b. Remove customer service to reduce costs
c. Offer only one standard product
d. Collect no data to avoid “complexity”