Media Audiences Week 1 Class 1

Multiple Choice

Consider the ways in which media literacy and critical thinking skills can protect individuals from manipulation through media. Discuss the importance of these skills in contemporary society.

• Media literacy is not important in the modern world.

• Critical thinking is only necessary for media professionals.

• Media literacy and critical thinking help individuals identify biases and evaluate information critically.

• People naturally understand media messages without needing literacy skills.

Multiple Choice

What are my office hours?

• Monday to Friday 12:00 pm to 1:00 pm

• Mondays through Thursday 12:30 pm to 1:30 pm

• Tuesday to Thursday 1:00 pm to 2:00 pm

• Only by appointment

Multiple Choice

What percentage of your final grade is allocated to the Final Exam?

• 10%

• 15%

• 20%

• 25%

Multiple Choice

What is the late penalty for assignments submitted after the due date?

• 5 points deducted for each day late

• 10 points deducted for each day late

• No penalty for late submissions

• Assignments will not be accepted

Multiple Choice

What role do participatory audiences play in today's media landscape?

• They are passive consumers

• They are active creators

• They have no impact

• They only follow trends

Multiple Choice

What impact did Taylor Swift's Eras Tour have on fan communities and their experiences?

• It created a sense of belonging

• It discouraged fan participation

• It had no impact on fans

• It made fans feel isolated

Multiple Select

What are the key takeaways regarding the influence of media on audiences and identity?

• Audiences have power

• Media events tell stories

• Messages shape identity

• Media is only for entertainment

Multiple Choice

What are the different factors that influence mediated messages in media?

• Genre

• Format

• Platform

• All of the above

Multiple Choice

What is the definition of genre as described in the lesson?

• A category of content based on shared conventions

• A type of audience engagement

• A method of storytelling

• A strategy for producers

Multiple Choice

Why is understanding genre important for producers?

• It helps in creating engaging content

• It determines the length of the content

• It is not important

• It limits creativity

Multiple Choice

What is a target audience?

• A group of people a media producer aims to reach

• A type of marketing strategy

• A specific content format

• A demographic analysis tool

You're in charge of creating the next big hit TV show. Every decision you make—from genre to marketing—will determine whether your show is a success. Are you ready to start?

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​Welcome, producers!

Choose the genre of your TV show. Consider how the choice impacts your audience, the story you want to tell, and how you'll market the show.

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What genre will your TV show be?

Poll

WHAT GENRE WILL YOUR TV SHOW BE?

• Comedy: Appeals to a broad audience but needs standout humor.

• Drama: Often draws a loyal fanbase but requires strong storytelling.

• Sci-Fi/Fantasy: Niche but highly devoted audiences; can expand globally.

• Other

WHAT GENRE WILL YOUR TV SHOW BE?

• Why did you choose your genre and why?

• What type of audience do you think this genre will attract?

• How will this genre impact the platform and marketing choices later in the process?

• Did anyone consider the budget or production time in their choice?

Poll

Who is your target audience?

• Young Adults (18-24): Social media-savvy, binge-watchers, love representation and inclusivity.

• Families (all ages): Seek relatable, wholesome content.

• Niche Fans (specific interest groups): Passionate and loyal but harder to reach.

• Why did you choose this target audience?

• What challenges might come with this audience?

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Target Audience

Poll

Where will your show air?

• Streaming Platform: Offers global reach and bingeability but crowded market.

• Network TV: Established audience but limited flexibility.

Poll

How will you market your show?

• Viral Social Media Campaign: Requires creativity and understanding of trends.

• Traditional Ads (TV and print): Reliable but costly and less engaging for younger audiences.

• Fan Engagement (teasers, fan art contests): Builds a community but takes time.

How will you market your show?

• Why did you choose this marketing strategy?

• What could go wrong with the marketing strategy you picked? (Could a social media trend flop or get negative feedback?)

Poll

What’s the goal of your show?

• Create a viral sensation

• Build a loyal fanbase

• Win critical acclaim

Poll

Your show is about to premiere! How do you build hype?

• Release behind-the-scenes videos

• Host a cast Q&A on social media

• Surprise-drop the first episode

Your show became a viral sensation with memes everywhere!

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Comedy + Young Adults + Streaming + Social Media Campaign

Your show gained steady ratings but didn’t break new ground.

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Drama + Families + Network TV + Traditional Ads

Your show built a passionate cult following and is now a sleeper hit!

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Sci-Fi + Niche Fans + Streaming + Fan Engagement