Ch.10 PBMF Presentation

Multiple Choice

Which of the following is the first step in creating a marketing plan?

• Setting a budget

• Identifying target market

• Choosing promotional methods

• Analyzing competitors

Fill in the Blanks

A marketing strategy is a

that helps a business meet its overall goals and objectives.

Multiple Choice

Which type of market segmentation divides customers based on their personal statistics?

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Fill in the Blanks

The strategy for using the elements of product, price, place, and promotion is called

.

Multiple Choice

Which of the following is NOT a type of customer listed in the slides?

• Business-to-consumer (B2C) market

• Business-to-business (B2B) market

• Government and institutions

• Hobbyists