Difining a Digital Strategy 1

Open Ended

Why do you use it?

Open Ended

What app do you use every day?

Multiple Choice

What are the key components of a strategy as mentioned in the image?

• A strategy is a plan

• It helps reach a goal

• Where are we now?

• How do we get there?

Multiple Choice

What is the difference between a strategy and a tool?

• A strategy is a plan, while a tool is a method.

• A strategy is a method, while a tool is a plan.

• A strategy is a choice, while a tool is a goal.

• A strategy is a goal, while a tool is a choice.

Multiple Choice

Which of the following statements represents a strategy according to the rule provided?

• We post on Instagram every day.

• Our goal is to increase website visits with ads.

• We buy online ads.

• We have a website.

Multiple Choice

What distinguishes a strategy from an action or tool in marketing?

• A strategy has a goal and a plan

• A strategy is just an action

• A strategy is only a tool

• A strategy is not measurable

Multiple Choice

What are the reasons why a digital strategy matters for companies?

• Customers are online

• Competition is strong

• Digital helps companies grow

• All of the above

Multiple Choice

What are the three key questions outlined in the Digital Strategy Roadmap?

• Where are we now?

• Where do we want to go?

• How can digital help us?

• What resources do we need?

Open Ended

List the 9 steps to creating a digital marketing strategy in the correct order: (label is as follows... 1. 2. 3. etc.)

Word Bank: Launch campaign

Track your results

Define your brand

Identify your customers

Identify competition

Set a budget

Identify your digital marketing strategies

Evaluate your existing digital channels and assets

Set your SMART goals

MUST TYPE THEM OUT!

Multiple Choice

is a plan of action for achieving your digital marketing goals

• Digital Marketing Strategy

• Branding

• Competition

• Budget

• Customers

Multiple Choice

Which of the following statements best describes one of the main purposes of digital marketing?

• It only promotes products, not services.

• It creates meaningful customer experiences.

• It only promotes services, not products.

• It delivers messages to other businesses.

Multiple Choice

What are the key components of a digital strategy roadmap?

• Digital opportunities

• Order of operations

• Capabilities needed

• Measuring success

Multiple Choice

What are the benefits of digital marketing strategies?

• Boosting brand awareness

• Raising Revenue and

• Conversions/ Increases Views Online

• All answer options are correct

Multiple Choice

This is a decision about what the digital marketing strategy will do and how the business will put it into action.

• Digital Marketing Strategy

• Branding

• Digital Marketing Plan

• Budget

• Customers

Multiple Choice

What are the key parts of a strong digital strategy roadmap?

• A clear digital vision

• A gap analysis

• A transformation plan with timelines

• A list of digital initiatives

Multiple Choice

What are the purposes of a digital strategy roadmap?

• To connect big goals to real steps

• To show who is responsible for each part

• To set targets and measures of success

• To keep teams working together toward the same goals

Multiple Choice

What are the four functions of a roadmap as described in the image?

• Shows where you want to go

• Helps you avoid wrong turns

• Measures progress along the way

• Provides entertainment during travel

Multiple Choice

What are the key differences between Traditional Strategy and Digital Strategy?

• Focus on offline business

• Focus on online business

• Limited data

• Fast changes

Multiple Choice

What are the main differences between Digital Strategy and Digital Marketing?

• Digital Strategy focuses on actions

• Digital Marketing answers Why? Who? What?

• Digital Strategy is the plan and direction

• Digital Marketing is about the tools and actions

Multiple Select

What are the two marketing strategies mentioned in the image?

• Instagram ads

• Be visible online

• Post videos on TikTok

• Choose young customers

Multiple Choice

What does KPI stand for in the context of digital strategy?

• Key Performance Indicator

• Key Plan Indicator

• Key Product Indicator

• Key Process Indicator

Multiple Choice

What are the key components to identify a target customer?

• Who they are

• What they need

• The company

• All of the above

Multiple Choice

What is a persona?

• A real person

• A profile

• A fictional character

• A target market

Multiple Choice

Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?

• Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.”

• Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”

• Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.”

• Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”

Multiple Choice

Research of the potential customer’s profile

• Market Analysis
• Marketing Plan
• Mission Statement
• Growth Plan

Multiple Choice

How does creating customer profiles benefit sports marketing strategies?

• a. Helps in targeting customers efficiently

• b. Increases overall budget

• c. Reduces customer engagement

• d. Positively impacts all types of leads

Multiple Choice

What are digital channels used for?

• To reach customers

• To create physical products

• To conduct in-person meetings

• To store data

Multiple Choice

The means by which a message is conveyed.

• Channel of Communication

• Teleconference

• Verbal Communication

• Spam

Multiple Choice

There are several different digital channels that marketers use to connect with customers. Platforms like Facebook, Twitter, and Instagram are examples of what type of channel?

• Search

• Chat

• Social

• Websites

Multiple Choice

Which content is the BEST choice for the awareness stage?

• Customer testimonials or case studies.
• Educational blog posts or informative videos.
• Social media posts or promotional ads.
• Product brochures or sales pitches.

Open Ended

What does digital transformation mainly mean?