Entrepreneurship--Lesson 4-2 Slides

Multiple Choice

Is this...

• Place?

• Product?

• Promotion?

• Price?

Multiple Choice

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

Multiple Choice

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

Multiple Choice

Which of the following is NOT one of the six steps of market research?

• Define the question

• Determine the data needed

• Create advertisements

• Evaluate the results

Multiple Select

Select all the elements that a marketing strategy should address.

• Distribution

• Projected profitability

• Employee benefits

• Sales or market share

Multiple Choice

Which of the following is NOT typically addressed by a marketing strategy?

• Product introduction or innovation

• Pricing

• Employee training

• Promotion

Multiple Choice

Which of the following is a primary purpose of a marketing plan?

• To define your market

• To increase employee satisfaction

• To reduce production costs

• To improve office design