Entrepreneurship--Lesson 4-5 Slides

Multiple Select

Which two parts of the distribution channel are part of a Direct-to-Consumer Model?

• Producer

• Customer

• Retailer

• Wholesaler

Multiple Choice

Which of the following best describes a 'channel of distribution'?

• A method for promoting products to customers

• A route that products and services take from production to consumption

• A pricing strategy for different markets

• A type of customer service offered after sales

Multiple Choice

Which of the following best describes an indirect channel?

• The product moves directly from the manufacturer to the consumer.

• The product moves from the manufacturer to the consumer without intermediaries.

• Intermediaries move products between the manufacturer and the consumer.

• The product is only sold online.

Multiple Choice

Which statement best describes advertising?

• Advertising is a free form of communication about a product or service.

• Advertising is a paid form of communication sent out by a business about a product or service.

• Advertising is only used for services, not products.

• Advertising is a form of personal selling.

Multiple Choice

Which of the following is NOT an example of advertising media?

• Magazine

• Outdoor

• Press release

• Telephone directory

Multiple Select

Select all that are considered types of promotion other than advertising and publicity.

• Sales promotion

• Rebate

• Personal selling

• Telemarketing