Multimedia Week 3 Class 1

Poll

What’s the first thing this Story does wrong?

• Too long

• No clear point

• Too many topics

• All of the above

Poll

At what moment would you tap forward or exit?

• The insult at the beginning

• The convention rant

• The fake danger bit

• The random ad pivot

Poll

What is the intended purpose of this Instagram Story?

• Entertain

• Inform

• Promote a brand

• Promote a brand

Poll

Who is the audience supposed to be?

• Fans at the convention

• General Instagram followers

• A brand sponsor

• I genuinely can’t tell

Poll

If this weren’t satire, what would be the biggest problem with this Instagram Story?

• I don’t know why I’m watching

• I don’t know why I’m watching

• I don’t know who it’s for

• I don’t know what comes next

Multiple Choice

In what way do Instagram Stories create a direct connection with the audience?

• By providing a less immersive experience

• By allowing for one-way communication

• By building deeper relationships through visual storytelling

• By focusing solely on text-based content

Multiple Choice

What are the key differences between Web Stories and Instagram Stories?

• Web Stories are text-heavy, while Instagram Stories are visual-first.

• Web Stories are designed for mobile, while Instagram Stories are for desktop.

• Web Stories are shorter than Instagram Stories.

• Web Stories require more time to consume than Instagram Stories.

Poll

When you open an Instagram Story, how much time does anyone have to realistically earn your attention?

• Less than 3 seconds

• 5–7 seconds

• 10–15 seconds

• As long as the content is good

Poll

Which part of your web article is hardest to turn into a single Story slide?

• The lead

• Key points

• Transitions

• The conclusion

Poll

What should the FIRST Instagram Story slide do?

• Explain the topic

• Look visually impressive

• Make me curious

Multiple Choice

What is the purpose of a well-structured Instagram story sequence?

• To entertain followers

• To drive results

• To showcase products

• To increase followers

Multiple Choice

What are the key principles of designing Instagram Stories that stand out?

• Aesthetics

• Content creation

• User engagement

• All of the above

Multiple Choice

How can the Behind-the-Scenes template help brands?

• By sharing recipes

• By building authenticity and trust

• By showcasing testimonials

• By engaging audiences with polls

Multiple Choice

What is the purpose of the "This or That" template?

• To share recipes

• To engage audiences with quick decisions

• To showcase testimonials

• To build authenticity

Poll

What actually makes you exit on Stories?

• Too much text

• Repetition

• Slow pacing

• All of the above

Multiple Choice

What is the importance of typography in story design?

• It makes the text colorful

• It ensures text is legible

• It adds more images

• It reduces viewer interest

Multiple Select

What are the steps to add a link sticker on Instagram?

• Capture or upload your story content

• Tap the sticker icon and select 'Link'

• Paste your destination URL into the text field

• Customize the sticker text, color, and style

Multiple Choice

What are the best practices for using link stickers in social media stories?

• Use generic links

• Avoid using CTAs

• Use branded short links

• Place stickers randomly

Multiple Choice

What are the technical methods for sharing web content to Instagram Stories?

• Manual approaches

• Advanced API integrations

• Both manual and API

• None of the above

Multiple Choice

What features do the NYT app and Spotify integration provide for users?

• Article headlines and key images

• Album artwork and music snippets

• Seamless sharing and brand advocacy

• All of the above

Multiple Choice

What metrics should you monitor using Instagram Insights?

• Reach

• Impressions

• Sticker taps

• All of the above

Multiple Choice

What are the benefits of using third-party tools for scheduling Instagram Stories?

• Consistent posting

• Increased engagement

• Higher follower count

• Better content quality

Poll

What works best in this Instagram Story?

• Strong visual identity

• Clear brand voice

• Simple, readable text

• Clear call to action

Poll

If you had to improve ONE thing, what would you change?

• Stronger hook on slide 1

• More context earlier

• More variation between slides

• Nothing, it works as is

Poll

What does this Instagram Story do especially well?

• Clear step-by-step flow

• Consistent visual design

• Easy-to-spot CTA

• Simple, readable text

• Other