​3.3 Lights, Music, Action C2.2

​3.3 Lights, Music, Action

GE C2.2 Fátima Madrid

1. What methods do retailers use to make products more appealing in shops or online? 

2. What do you think multi-sensory marketing means? 

Multiple Select

Clothing Store

You walk into a clothes shop.
The lights are low, there’s loud music playing, and there’s a strong perfume smell in the air.

How would you describe this experience?

• energizing

• disconcerting

• compelling

• maddening

Multiple Select

Café or Restaurant

You’re sitting in a café with soft lighting and slow background music.
The chairs are comfortable, and the smell of coffee and baked bread fills the room.

• soothing

• comforting

• tempting

• reassuring

Multiple Select

Online Shopping at Home

You’re shopping online late at night.
There’s no sound, no smell, and you’re just scrolling through images on your phone.

• unstimulating

• distracting

• off-putting

• reassuring

Match

Match the pairs of adjectives with their meaning

• making you feel uneasy, nervous, or uncomfortable, because something feels strange or wrong

• making it hard to focus or enjoy something, often causing you to lose interest or feel negative about it

• making you feel more awake, active, or mentally alert

• making you feel extremely angry or frustrated

• so attractive or appealing that it is very difficult to say no

disconcerting / unsettling

distracting / off-putting

energizing / stimulating

infuriating / maddening

irresistible / compelling

• disconcerting / unsettling

• distracting / off-putting

• energizing / stimulating

• infuriating / maddening

• irresistible / compelling

Match

Match the pairs of adjectives with their meaning

• making you feel calm, safe, and less worried

• creating strong emotions, excitement, or motivation

• making you want to try, buy, or experience something

reassuring / comforting

rousing / stirring

tempting / enticing

• reassuring / comforting

• rousing / stirring

• tempting / enticing