Marketing Assessment

  A target market is a group of consumers that have similar wants and needs.

• True
• False

This marketing function involves setting and communicating the value of products and services. 

•  marketing-information management
•   pricing
•   financing
• distribution

  A marketing mix is the blending of four marketing elements: price, product, promotion and _.

• Property
• Place
• Produce
• Prepare

  Marketing function that deals with determining the best way for customers to locate, obtain, and use a company's products and services is ­­­­­­­­______

• marketing-information gathering / management
• distribution
• promotion
• selling

  Marketing function that deals with designing and improving products and services  ____

•   products / service management
• marketing-information gathering / management
• rational buying motive
• emotional buying motive

  Marketing function that involves communicating information about products and services to potential customers  ____

• promotion
• distribution
• business consumers
• final consumer

Marketing function that involves communicating directly with potential customers to determine and satisfy their needs ____

• marketing-information gathering / management
• selling
• products / service management
• financing

  Marketing function that involves budgeting for marketing activities and providing financial assistance to customers so they can purchase goods and services  ____

• promotion
• distribution
• financing
• selling

Knowing you target market is critical to the success or failure of a business.

• True
• False

How many functions of marketing are there?

• 8
• 5
• 7
• 10