Propaganda

The speaker in a TV commercial criticizes another person or product with little reason or evidence.

• testimonial
• bandwagon
• name calling
• plain folks

Radio Advertisement: Drink Super Sports Beverage, the only drink of the NBA.

• glittering generalities
• transfer technique
• testimonial
• Fear

A famous person (athlete/celebrity) endorses a new product.

• testimonial
• plain folks
• glittering generalities
  
  
• Loaded words

Television Advertisement: Rush to shop at Super-Mart this weekend, everyone is doing it!

• emotional
• glittering generality
• testimonial
• bandwagon

Newspaper Advertisement: A message that appeals to ordinary people, like you and me.

• bandwagon
• emotions
• plain folks
• name calling
  
  

Magazine Advertisement: Four out of five doctors recommend drinking three glasses of milk per day to stay healthy and strong.

• testimonial
• glittering generalities
• name calling
• fear
  
  

Television Advertisement: Get all of your stains out by using new and improved Ultra Suds and wash your blues away!

• bandwagon
• testimonial
• glittering generalities
• name calling
  
  

Radio Advertisement: (A loud scream is heard), the announcer says: Call 1-800-Be-Safe today and have a new home security system installed to protect you and your family from crime!

• plain folks
• transfer technique
• fear
• testimonial
  
  

A flag waving in the distance during a car commercial.

• transfer
• testimonial
• repetition
• bandwagon

What type of propaganda uses negative words or feelings against an idea, product or person?

• name calling
• transfer
• glittering generalities
• snob appeal