Persuasive techniques

Statistics, expert opinion, research findings and anecdotes are all examples of

• personal views
• evidence
• reasons
• humour

Inclusive use of language such as 'we','our' and 'us' can persuade the reader by

• including him
• excluding him
• insulting him
• ignoring him

Rhetorical questions are used to imply that the answer is so obvious that anybody who disagrees is 

• knowledgeable
• witty
• foolish
• creative

Use of hyperbole emphasises points/ideas by

• explaining
• exaggerating
• mocking
• comparing

'an image of people enjoying themselves while drinking Pepsi' is an example of

• logos
• ethos
• pathos
• kairos

'One glass of Florida orange juice contains 75% of your daily Vitamin C needs' is an example of

• logos
• pathos
• ethos
• kairos

'Nine out of ten dentists agree that Crest is  better than any other brand' is an example of 

• kairos
• pathos
• logos
• ethos 

'Tiger Woods endorses Nike' is an example of

• pathos 
• ethos
• logos
• kairos

"The I can’t believe I can get Honda quality at these low prices so I’d better hurry before it’s too late event” is an example of 

• kairos
• logos
• pathos
• ethos

'You work very hard and you deserve to be treater better' is nothing but an attempt to

• ridicule
• bilittle
• insult
• flatter