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Marketing Unit 1

Authored by Natalie Gwishiri

Other

9th - 12th Grade

Used 14+ times

Marketing Unit 1
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11 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

One of the big differences between advertising and public relations is that 

PR uses persuasive communication strategies 
PR practicioners are eager for the public to recognize examples of publicity 
advertisers typically pay for the media space and time they receive 
all of these 

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is the purpose of product differentiation?

To simplify pricing
To target mass markets
To minimise prodution
To target individual market segments

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Packaging is an example of which of the following marketing strategies?

Price
Product
Place
Promotion

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which of the following best describes a target market?

Close competitors of a business
The people who buy a business's products
Groups that do not buy a business's products
The individuals at whom a business's marketing strategies are aimed

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which of the following best describes market segmentation?

Dividing a large market into a smaller sub-market
Selling goods for less than their production cost to maximise sales
Maintaining long-term ties with customers to encourage repeat sales
Identifying the consumer groups most likely to buy a business's products

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which of the following is most likely to provide a business with primary market research?

A television show
A customer survey
A newspaper article
An Australian Bureau of Statistics Publication

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Market research can collect data

only from primary sources.
only from secondary sources
from both primary and secondary sources.
any of the above

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