Sports Marketing

Which of the following activities IS NOT part of the marketing process?

• developing products that customers both need and want
• promoting and communicating to potential customers about products and services
• distributing products so that customers are able to get them
• pricing the products so that customers will  buy the product and the business will make a profit

The marketing mix consists of which four strategies:

• product, price, place, profit
• product, price, place, promotion
• price, place, promotion, profit
• product, place, price, profit

____________ is the study of choices and decisions that affect the development, distribution and promotion of goods and services. 

• Distribution
• GDP (Gross Domestic Product)
• Competition
• Economics

Which of the following most helps to directly contribute to the GDP of a nation?

• The profits of a company
• The marketing mix strategies of a company
• The losses of a company
• The economic pricing strategy of a company

The distinctive Nike "Swoosh" is considered to be a ____________ for Nike.

• trade name
• brand name
• brand mark
• trade character

A ______________ is the legal protection of a creator's intellectual property or product. 

• royalty
• tradename
• copyright
• patent

If a change in price greatly influences the purchasing decision of the consumer, then that product is said to have

• demand elasticity
• demand inelasticity
• a greater demand than normal
• a lower demand than normal

If a consumer sees no problem paying $200 for a pair of Nike shoes, but another consumer would not pay that price, then the consumer that pays $200 experiences ...

• demand elasticity
• a momentary loss of reasoning
• a pay raise
• demand inelasticity

Brands and brand names appeal to consumers on both...

• rational and emotional levels
• good and evil levels
• black-and-white levels
• physical and spiritual levels

For a company, the basic foundation of its brand is its

• product design
• value and characteristics
• promotional elements
• name and logo