Marketing 1-14

Products are exchanged

• at central markets 
• when people travel
• at the river
• on the road

Packaging can have a big effect on a product's success

• True
• False

To be profitable, businesses must focus their efforts on the customers' needs and wants

• True
• False

Which of the following is NOT part of the marketing mix?

• price
• promotion
• professionals
• product

This kind of marketing is not directed towards specific groups:

• Marketing Mix
• Mass Marketing
• Target Marketing
• Online Marketing

Which of the following is a reason that a business would make changes to its products?

• To keep up with changing consumer preferences
• To spread risk over a wider area

A target market is:

• a form of business ownership
• statistics that describe a population in term of personal characteristics
• all consumers
• potential consumers with shared needs who have the desire and ability to bbuy a product

Consumer brand loyalty includes purchasing a particular brand only when it is on sale

• true
• false

Coupons are examples of a sales promotion

• true
• false

What is any form of communication used to persuade people to buy?

•  royalties 
• core 
• promotion 
• endorsement