Sports and Entertainment Marketing Ch 1

Financing

• is one of the six core standards
• involves budgeting for marketing activities
• involves offering customers different forms of payment for a company's products or services
• both b and c

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods

• True
• False

Customer needs should be the primary focus of marketing

• True
• False

The success of sports marketing does NOT depend upon

• new opportunities
• ambush marketing
• timing
• gross impressions

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service manangement

• True
• False

Gross impressions do NOT

• occur during televised sporting events
• involve the number of times a product is associated with a successful athlete
• occur accidentally
• influence customer purchases

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True
• False

Product/service management involves _____________ products.

• developing
• maintaining
• improving
• all of the above

Discretionary income is the amount individuals earn before deductions are removed from their pay.

• True
• False

__________________ involves the locations and methods used to make products available to customers

• Purchasing
• Distribution
• Product
• Financing