Ethos, Pathos, and Logos

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• Ethos
• Pathos
• Logos

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• Ethos
• Pathos
• Logos

"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"

• Ethos
• Pathos
• Logos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos
• Pathos
• Logos

"Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"

• Ethos
• Pathos
• Logos

"He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him."

• Ethos
• Pathos
• Logos

"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."

• Ethos
• Pathos
• Logos

"In 25 years of driving the same route, I haven’t seen a single deer."

• Ethos
• Pathos
• Logos

"You should consider another route. I heard that that street is far more dangerous and ominous at night than during the daytime."

• Ethos
• Pathos
• Logos

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• Ethos
• Pathos
• Logos