Environmental Scanning Test

Environmental scanning does not decision makers to understand the external environment and the interconnections of its various sections

• True
• False

Through culture, people and groups… 

• a.  Define themselves
• b.  Conform to society's shared values
• c.  Contribute to society
• d.  All of the above

Technology  

• a.  The governing body of a nation, state, or community or the system by which a nation, state, or community is governed
• b.  The application of scientific knowledge for practical purposes especially in industry
• c.  Environmental phenomenon that has adopted a structural character
• d.  A comprehensive evaluation of the internal environment's potential strengths and weaknesses

Government  

• a. The governing body of a nation, state, or community or the system by which a nation, state, or community is governed
• b.  The application of scientific knowledge for practical purposes especially in industry
• c.  Environmental phenomenon that has adopted a structural character
• d.  A comprehensive evaluation of the internal environment's potential strengths and weaknesses 

Trend  

• a.  The governing body of a nation, state, or community or the system by which a nation, state, or community is governed
• b.  The application of scientific knowledge for practical purposes especially in industry
• c. Environmental phenomenon that has adopted a structural character
• d.  A comprehensive evaluation of the internal environment's potential strengths and weaknesses

Brand competition is…  

• a.  Competition between two similar products
• b.  Competition for substitute products
• c.  Competition among all businesses for scarce customer dollars 
• d. All of the above

Environmental Scanning 

• a. An analysis and evaluation process that businesses use to understand their current environment. 
• b.  The physical and social characteristics of the population 
• c.  The community of people living in a particular region and having shared customs, laws, and organizations
• d.  Consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society

Society  

• a.  An analysis and evaluation process that businesses use to understand their current environment.
• b.  The physical and social characteristics of the population
• c. The community of people living in a particular region and having shared customs, laws, and organizations
• d.  Consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society

Demographics  

• a.  An analysis and evaluation process that businesses use to understand their current environment.
• b. The physical and social characteristics of the population 
• c.  The community of people living in a particular region and having shared customs, laws, and organizations
• d.  Consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society

Internal Analysis  

• a.  The governing body of a nation, state, or community or the system by which a nation, state, or community is governed
• b.  The application of scientific knowledge for practical purposes especially in industry
• c.  Environmental phenomenon that has adopted a structural character
• d.  A comprehensive evaluation of the internal environment's potential strengths and weaknesses