Target Market

Target Market

7th - 8th Grade

16 Qs

quiz-placeholder

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Target Market

Target Market

Assessment

Quiz

Specialty

7th - 8th Grade

Medium

CCSS
RI.7.2, RI.8.2, RL.7.1

+2

Standards-aligned

Created by

Stephanie Sampson

Used 658+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Sorting customers by their physical and social characteristics is called ______ segmentation.
behavioral
statistical
psychographic
demographic

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A target market can be described as the 
direction the market is headed
group of customers the business seeks to attract
way a business draws its customers
sample of the market

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

To buy a product, customers in a market must first
be willing to buy the product
locate the product in a store
learn the product's features
make sure the product is on sale

Tags

CCSS.RI.7.2

CCSS.RI.8.2

CCSS.RL.7.1

CCSS.RL.7.2

CCSS.RL.8.1

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A small number of consumers expressing opinions about a new product or service in a group discussion is a 
target market
focus group
survey group
experimental group

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Market research can collect data
only from primary sources.
only from secondary sources
from both primary and secondary sources.
any of the above

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is most likely to provide a business with primary market research?
A television show
A customer survey
A newspaper article
An Australian Bureau of Statistics Publication

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Finding solutions to problems through carefully designed studies involving customers.
Product
Services
Marketing research
Marketing

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