Chapter 17 Review

In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 of groceries during the month. This offer is an example of loyalty marketing programs.

• True
• False

A company's news releases should have a variety of themes so that the public doesn't become bored and lose interest in the company's activities.

• True
• False

An advantage of publicity is that its costs are lower than other forms of promotion.

• True
• False

Some companies foster community relations by giving their employees leave from job responsibilities in order to head large-scale charitable efforts.

• True
• False

Businesses spend more money promoting to consumers than to other businesses.

• True
• False

A promotion is any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.

• True
• False

A news release refers to any activity designed to create goodwill toward a business.

• True
• False

A promotional mix is used by a business to convince potential customers to buy products from it instead of a competitor.

• True
• False

Advertising is a paid form of non-personal presentation an promotion of ideas, goods, or services by an identified sponsor.

• True
• False

A combination of strategies and a cost-effective allocation of resources is called a "product promotion"

• True
• False