Marketing 101

  All businesses must complete some marketing activities even if that is not their focus.

• True
• False

  A target market is a group of consumers that have similar wants and needs.

• True
• False

  Effective marketing begins with a good product.

• True
• False

A marketing mix is the blending of four marketing elements: price, product, promotion and _.

• Property
• Place
• Produce
• Prepare

Marketing function that involves communicating information about products and services to potential customers  ____

• promotion
• distribution
• business consumers
• final consumer

Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all cost. Who is likely to be more successful?

• Joe, because he will get more repeat buisness
• Carol, because she will make more sales

The life cycle of a product goes through how many defined stages?

• 2
• 4
• 5
• 6

An example of an intangible product would be

• a tractor
• mowing a lawn for a fee
• a new computer
• new tires

A product can be

• an object or thing
• a concept or idea
• a service
• all of the above

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorist
• Psychographic
• Demographic
• Geographic