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Sports Marketing 2.3

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9th - 12th Grade

Used 6+ times

Sports Marketing 2.3
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An athlete that performs without "direct monetary compensation" or pay is:

An amateur
A professional
A volunteer
An entertainer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An athlete that is compensated or paid for performance is:

An amateur
An entertainer
A volunteer
A professional

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) _______ sport has rules and regulation, and is overseen by a sanctioning body.

Controlled
Unorganized
Established
Organized

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is meant by the term "stadium as place"?

Sport events are produced and consumed at the same tme at a stadium
Sport events need stadiums to distribute entertainment
Sport events must be watched in a stadium
Sports events must take place in a stadium

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The total amount of ticket sales for an event is called the ______.

Disposable Income
Net Revenue
Gate Receipt
Sales Total

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is behavioral segmentation?

the division of a market on the basis of customers' response to a product
 the division of a market on the basis of its physical and social characteristics
 the division of a market on the basis of where customers are located
the division of a market on the basis of customers' lifestyles and personalities

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is psychographic segmentation?

the division of a market on the basis of customers' response to a product
 the division of a market on the basis of its physical and social characteristics
the division of a market on the basis of where customers are located
the division of a market on the basis of customer's lifestyles and personalities)

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