Sports Marketing 2.3

An athlete that performs without "direct monetary compensation" or pay is:

• An amateur
• A professional
• A volunteer
• An entertainer

An athlete that is compensated or paid for performance is:

• An amateur
• An entertainer
• A volunteer
• A professional

A(n) _______ sport has rules and regulation, and is overseen by a sanctioning body.

• Controlled
• Unorganized
• Established
• Organized

What is meant by the term "stadium as place"?

• Sport events are produced and consumed at the same tme at a stadium
• Sport events need stadiums to distribute entertainment
• Sport events must be watched in a stadium
• Sports events must take place in a stadium

The total amount of ticket sales for an event is called the ______.

• Disposable Income
• Net Revenue
• Gate Receipt
• Sales Total

What is behavioral segmentation?

• the division of a market on the basis of customers' response to a product
•  the division of a market on the basis of its physical and social characteristics
•  the division of a market on the basis of where customers are located
• the division of a market on the basis of customers' lifestyles and personalities

What is psychographic segmentation?

• the division of a market on the basis of customers' response to a product
•  the division of a market on the basis of its physical and social characteristics
• the division of a market on the basis of where customers are located
• the division of a market on the basis of customer's lifestyles and personalities)

What is demographic segmentation?

• the division of a market on the basis of customers' response to a product
• the division of a market on the basis of its physical and social characteristics
•  the division of a market on the basis of where customers are located
• the division of a market on the basis of customers' lifestyles and personalities

What is market segmentation?

• designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
•  the identification of markets for a business or for a product
• the division of a total market into smaller, more specific groups
• a customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

What is a target market?

• (an economic and sociological measure of a person's income, education, and occupation
• a customer or potential customer who purchases items for use in the operation of a business
• an individual's qualities or traits and behavior
• the particular group of customers a business seeks to attract