1.06 Endorsements

Which of the following is an example of a celebrity endorser:

• A well-known person promoting a product
• A business owner appearing in a commercial

The most commonly used type of endorsement involves paying a celebrity to

• advertise a product.
• wear a certain brand of clothing.

Why do some businesses pay college and high school sport teams to wear a manufacturer’s clothing?

• To influence other students
• To make positive statements

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Attending a grand opening
• Saying a tournament is great

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

• sales presentation.
• testimonial.

Which of the following is a true statement about using celebrity sport figures to endorse products:

• All types of businesses use well-known athletes.
• Celebrities only endorse tangible products.

A celebrity’s appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certainbrand of tennis racquet is an example of

• team-building.
• cross-promotion.

Which of the following is an example of a celebrity promoting a service:

• A former boxing champion advertising gas grills
• A professional golfer endorsing a credit card

Why do large fund-raisers and major sporting events often invite celebrities to participate?

• To increase attendance
• To sell concessions

Athletes are often considered to be particularly effective promoting products related to their

• sport.
• education.