Sports 1 Licensing for profit

 The basis for the licensing process is

•  manufacturing.
•  sponsorship.
•  trademarked property
•  the fans.

 Which of the following is an example of branded merchandise:

•  Tiger Woods golf towel
•  NCAA Nokia Sugar Bowl
•  Allen Iverson jersey
•  Nike sweatshirt

 Sears pays a fee to the WNBA to have some of its players come to the store for an autograph-signing session. This is an example of

• licensing
• retailing
• sponsorship
• branding

 Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of

• licensing
• sponsorship
• endorsement
• branding

 Which of the following companies is a licensor (holds the rights to trademarked property):

•  Champ’ s Sporting Goods 
• Adidas
• The New York Yankees 
• Upper Deck

 A company that manufactures products using trademarked property is known as a

• licensee
• retailer
• licensor
• union

 Which of the following is a licensee: 

• Monday Night Football
• Wrigley Field
• The Masters Tournament
• Nintendo

 Which of the following is an example of a licensed product:

• Nascar Earrings
• Converse shoes
• Wheaties Cereal box featuring athlete
• Buick Invitational Golf Tournament

 What are the best-selling licensed clothing items?

• t-shirts
• sweatshirts
• jackets
• boxer shorts

 The main benefit of being a licensor is

• profits
• market expansion
• public relations
• trademark protection