Branding Review

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

The ability to increase sales through brand loyalty and recognition is the benefit of the brand.

• True
• False

The symbol is an example fo

• brand name
• slogan
• logo
• tag line

The picture is an example of 

• brand name
• brand loyalty
• slogan
• brand position

Which of the following is NOT a tangible part of the brand?

• image
• brand name
• logo
• slogan

A brand that represents a whole company is 

• product brand
• brand name
• brand identity
• corporate brand

Which of the following are intangible parts of the brand?

• image
• personality
• influence on customers
• all of the above

The Gap is an example of a retailer whose jeans are a

• manufacturer's brand
• generic brand
• private brand
• brand mark

Proctor & Gamble is an example of a corporate brand.

• True
• False

Tide is an example of a product brand.

• True
• False