Play the Name Game2

Play the Name Game2

KG - University

10 Qs

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Play the Name Game2

Play the Name Game2

Assessment

Quiz

Other

KG - University

Practice Problem

Hard

Created by

Tammy Tutterow

Used 139+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What must a celebrity endorsement always reflect?

Finding of the business
Experiences of most customers
Beliefs of other advertisers 
Honest opinion of the endorser

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does one Federal Trade Commission regulation prohibits businesses from doing with celebrity endorsements?

Rewording statements
Using exact quotations
Including Photographs
Reprinting advertisements

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If an endorsement features a celebrity wearing a watch, then the celebrity must be

Paid to appear
A qualified expert
An actual user
Told what to say

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a company using a celebrity as an expert to endorse a product:

A popular actor endorsing a brand of tennis racquets 
A professional bowler endorsing a brand of bowling balls
A well-known actor endorsing a brand of breakfast ceral
A professional golfer endorsing a brand of pain medication

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the benefits of using celebrities to endorse products is that the celebrities:

Work for free
Attract attention
Are well informed
Are always available

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are people more likely to buy products that celebrities endorse?

Celebrities endorse only the best products
People want to be associated with celebrities
Celebrities endorse products that everyone needs
People want to contribute to a celebrity's income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which of the following situations might a celebrity endorser have a negative effect on a product:

Does something inappropriate or illegal
Appears in another type of products ad
Loses major tournament to another athlete
Retires from sport and entertainment career

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