Play the Name Game 1

Which of the following is an example of a celebrity endorser:

• A publicist writing advertising copy.
• A college student posing for a print ad.
• A well-known person promoting a product.
• A business owner appearing in a commercial.

The most commonly used type of endorsement involves paying a celebrity to:

• Use a brand of equipment.
• Wear a certain brand of clothing.
• Appear at an event.
• Advertise a product.

Why do some businesses pay college and high school teams to wear a manufacturer's clothing?

• To influence other students.
• To make positive statements.
• To give testimonials.
• To serve as spokespersons.

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Appearing in a print ad.
• Saying a tournament is great.
• Attending a grand opening.
• Cheering for a football team.

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):

• Interview.
• Personal Observation.
• Testimonial.
• Sales presentation.

Which of the following is a true statement about using celebrity sport figures to endorse products:

• Only retailers use celebrity endorsers. 
• Celebrities only endorse tangible products.
• Service Businesses do not use sport figures. 
• All types of businesses use well known athletes.

A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of:

• Public relations.
• Cross-promotion.
• Team building.
• Personal selling.

Which of the following is an example of a celebrity promoting a service:

• A professional golfer endorsing a credit card.
• A former boxing champion advertising gas grills.
• A famous actress recommending exercise equipment.
• A popular comedian wearing a brand of athletic shoes.

Why do large fund-raisers and major sporting events often invite celebrities to participate?

• To make donations.
• To provide entertainment.
• To sell concessions.
• To increase attendance.

Athletes are often considered to be particularly effective promoting products related to their:

• Sport.
• Background.
• Education.
• Lifestyle.