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Identify and Meet a Market Need

Authored by Susan Elston

Other

9th - 12th Grade

Used 9+ times

Identify and Meet a Market Need
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A competitive analysis entails identifying and examining the characteristics of a competing firm.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers who continue to believe that your organization's product or service offer is their best option are giving you their customer ______________

Devotion
Support
Loyalty
Duty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Includes the individuals or companies that are interested in a particular product or service and are willing and able to pay for it.

Focus Market
Objective Market
Target Market
Enterprise Market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Groups of customers within a large market who share common characteristics are known as __________________

Market divisions
Market pieces
Market sections
Market segments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A __________________ is a description of the characteristics of the person or company that is likely to purchase a product or service.

Customer portrait
Customer profile
Customer likeness
Customer sketch

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describe a group of people in terms of age, martial status, family size, ethnicity, gender, profession, education, and income are called ____________

Psychographics
Geographics
Demographics
Use-based data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits are called _______________

Demographics
Psychographics
Use-based data
Geographics

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