Data Quiz

Which is an example of primary data?

• journal entry
• survey
• census data
• news article

Which of the following is a secondary source of sport/event information:

• Accounting records
• Demographic reports 
• Computerized surveys
• Personal interviews

To know what web sites and advertisements visitors see, sports and event e-marketers would check

• Text files
• Clickstream Data
• Internet Service Providers
• Direct Delivery Systems

A sport/event organization that wants to obtain information about the population in a certain geographic location might use

• Government sources 
• Primary Databases
• Personal Questionaires
• telephone surveys

Data that is collected directly from the customer is secondary-

• true
• false

Secondary data and Primary data can be useful to marketers for decision making

• false
• true

Which is not an example of Qualitative Data

• color
• smell
• beauty
• volume

Quantitative Data has to do with numbers or data that can be ___.

• observed
• tasted
• felt by emotion
• measured

Internal data comes from:

• within the organization
• from the government
• inside the target market
• inside the human mind

shipping/inventory and billing records are examples of-

• external data
• internal data
• qualitative data
• clickstream data