Marketing Research III

What is step three of the Marketing Research process?

• Collect Data
• Define Problem
• Design Project
• Analyze Data

What is step two of the Marketing Research process?

• Collect Data
• Define Problem
• Design Project
• Analyze Data

What is step one of the Marketing Research process?

• Collect Data
• Define Problem
• Design Project
• Analyze Data

What type of data is non-numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is compiled for some purpose other than the current investigation?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is observed & recorded directly in order to address a specific issue?

• Quantitative
• Qualitative
• Primary
• Secondary

Which consists of all elements, units, or individuals of interest to researchers for a specific study?

• Sample
• Census
• Sampling
• Population

What is the process of selecting representative units from a total population?

• Sample
• Census
• Sampling
• Population

What would be a limited number of units that are chosen to represent the whole?

• Sample
• Census
• Sampling
• Population