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Marketing 2.03-2.06

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KG - University

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Marketing 2.03-2.06
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What antitrust regulatory act would prevent a business from randomly offering discounts to whomever it chose?

Federal Trade Commission Act
Discount Customer Act
Clayton Act
Robinson-Patman Act

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an appropriate characteristic for a firm's selling policies:

Open to interpretation
Based on the salesperson's status
Enforced with reasonable firmness
Not subject to change

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?

Exchange the item
Refer the customer to the manufacturer
Consult the buyer
Follow the business's selling policies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an internal factor that migh have an effect on a business's selling policies?

Customer wants
Materials shortage
Social Issues
Research efforts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an internal factor that affects the selling policies of a business?

Customer requests
Actions of competitors
Financial resources
Government legislation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tammy listened carefully to a disgruntled customer, who is disappointed in the delayed delivery of several packages. What should Tammy do next?

Thank the customer
Explain customer policy
Restate the complaint
Take immediate action

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What should salespeople do when they must cope with customers who are being disagreeable?

Speed up the sale to minimize opportunity for disagreement
Use product knowledge to prove they are wrong
Listen patiently and try to stay calm
Ask them to come back when they are ready to buy

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