Higher Business Management Marketing Revision

A product led approach is when the business develops products based on customer wants.

• True
• False

What is "Consumer Behaviour?"

• The way consumers behave in a shop.
• Making a repeat purchase.
• The thoughts consumers have and the actions they take when purchasing products.
• Customers being loyal to a business.

Which of the below statements is incorrect?

• Field research is more time consuming than desk research.
• Desk research is more expensive than field research.
• Field research is primary information.
• Desk research is secondary information.

What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".

• Quota Sampling
• Random Sampling
• Stratified Random Sampling

A Hall test is when a group of customers are brought together and asked to answer and discuss questions.

• True
• False

What is Test Marketing?

• Allowing customers to try the product.
• A type of survey.
• A new product is launched in a regional area and the reaction is monitored.

What does EPOS stand for?

• Electronic Point of Service
• Electronic Policy on Sales
• Email People of Service
• Electronic Point of Sale

The Extended Marketing Mix is:

• Process, Physical Environment, Persons
• Process, People, Physical Evidence
• People, Process, Personal Service
• People, Process, Physical Education

How many stages are there in the product life cycle?

• 4
• 5
• 6
• 7

An extension strategy is designed to keep a product at the growth stage of the product life cycle for as long as possible.

• True
• False