Product Service Mgmt. Review

Mac, iPad, iPhone, Watch, TV, Music - these are Apple's (a)  

• Product Items
• Product Lines
• Product Strategies
• Product Extensions

iPad Pro, iPad Air 2, iPad Mini 4, iPad Mini 2

• Product Items

• Product Lines

• Product Strategies

• Product Units

The number of product lines a company has is it's...

• Product Mix
• Product Width
• Product Depth
• Product Breadth

The number of product items a company has is it's...

• Product Mix
• Product Width
• Product Depth
• Product Breadth

A company's product lines and product items make up a company's...

• Product Mix
• Product Width
• Product Depth
• Product Breadth

All of the following are product mix strategies except...

• Developing new products
• Modifying current products
• Deleting old products 
• Reviewing existing products

Replacement of old products with new products that conflict with other products in the product line fall into which product strategy?

• Developing new products

• Modifying current products

• Deleting old products

• Reviewing existing products

Allows you to (1) build on an already established image, (2) appeal to new markets, and (3) increase sales and profits through line extensions is which type of a product strategy?

• Developing new products
• Modifying current products
• Deleting old products
• Reviewing existing products

When it comes to developing new products, the appropriate steps are as follows: generate ideas, ____, create a business proposal, ____, ____, introduce the product, and evaluate customer acceptance.

• screen the ideas, develop the product (prototype), test the product,

• screen the ideas, test the product, develop the product (prototype)

• test the product, screen the idea, develop the product (prototype)

• test the product, develop the product (prototype), screen the idea.

When a company faces the decisions of selling or regionalizing the product, it is most likely in the ____ stage of the PLC.

• Introduction

• Growth

• Maturity

• Decline