E1 - Unit 4 Review

E1 - Unit 4 Review

9th - 12th Grade

15 Qs

quiz-placeholder

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E1 - Unit 4 Review

E1 - Unit 4 Review

Assessment

Quiz

Other

9th - 12th Grade

Hard

Used 6+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Channel members should share an equal commitment to the product's
name
price
quality
packaging

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketers determine distribution intensity so they can achieve
ideal market exposure
complete market coverage
perfect market balance
total market saturation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following products would likely have an exclusive distribution pattern?
a silk necktie
a gallon of milk
a home-decorating magazine
a large piece of farm machinery

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What distribution channel is most often used to distribute consumer goods?
producer to wholesaler to retailer to consumer
producer to retailer to consumer
producer to consumer
producer to wholesaler to consumer

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a characteristic of pure services?
uses plain, inexpensive packaging
most often uses product-bundling strategies
does not include a tangible product
does not include product guarantees

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Product/service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
government oversight
competitors only
market opportunities
CEO wishes

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following factors helps a business to determine its product mix?
merchandise breadth and depth
size and target market
staple goods and regular goods
seasonal goods and convenience goods

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