Advertising Quiz

Advertising nedia that uses sight, sound, motion, and color to send advertising messages

• Radio
• Television
• Internet
• Billboards

Billboards are commonly used advertising media. They are highly visible and reaches a broad target market.  A Billboard is an example of:  

• print media
• Transit Ad
• broadcast media
• online media

Marketers must decide which type of media will most effectively convey their message for the least amount of __________

• Profit
• Time
• Inconvenience
• Money

The instrument used or source  of communication that businesses use to send a message is known as:

• Frequency
• Channel
• Broadcast
• Media/Medium

Fonts on a billboard should be easy to __________.

• design
• spell
• Read/see
• create

This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.

• Billboards
• newspaper
• Magazine
• Radio

ads in this form of print media are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience than news paper

• TV
• Radio
• Magazine
• Transit

One of the oldest types of advertising media:

• Print
• Broadcast
• Internet
• Outdoor

A(n) ____________________ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. a.  Email b.  Banner ad c.  Button ads d.  Pop-Up ad

• Email
• Pop-up
• Banner
• button

Advertising that presents information about a business’s contributions to the community rather than about the business’s products is called ____________________ advertising.

• promotional 
• product 
• institutional 
• Outdoor