Desktop Publishing 2

Blank space is used to break up the text boxes between each section. This is an example of which design principle?

• Alignment 
• Proximity/unity
• Contrast
• White Space

The small graphics do not distract from the text.  Graphics don't overpower the text; equilibrium. This is an example of which design principle?

• Balance
• White space
• Contrast
• Proximity

A publication being prepared that focuses on the limited vocabulary of the audience and uses more graphics to convey the message would be focusing on what trait of the target audience?

• Age
• Educational background
• Interests
• Group membership

A publication being prepared for students who are in FBLA student organization would be focusing on what trait of the target audience?

• Age
• Educational background
• Interests
• Group membership

Which target audience characteristic focuses on elementary, preteens, teens, young adults, mature adults, and senior citizens?

• Age
• Educational background
• Interests
• Group membershio

Jay is the communication specialist for his Boy Scout troop. He wants to send monthly updates to the members of his troop and their parents about recent activities, make announcements about honors that a few of the members have received, and provide information about upcoming events. Which publication would be the most appropriate publication for him to use?

• Flyer
• Newsletter
• Business card
• Brochure

Jane wants to advertise the upcoming blood drive at her school. What is the most appropriate publication for her to use?

• Flyer
• Newsletter
• Business card
• Brochure

Mark wants to send a professionally prepared communication to potential clients to introduce himself and provide contact information, and describe his web development services. Which would be the most appropriate publication for him to use?

• Flyer
• Newsletter
• Business card
• Letterhead

Becky owns a flower and gift shop and wants to be able to communicate to potential customers what her address, telephone number, and website for her business are. What publication would be the most appropriate publication for her to use?

• Flyer
• Newsletter
• Brochure 
• Business card

Susan wants her neighborhood babysitting clients to remember her and have quick access to her phone number whenever they are in need of a babysitter. What is the most appropriate publication for her to use?

• FLyer
• Newsletter 
• Business card
• Brochure