
Segmentation & Targeting
Quiz
•
Other
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KG - University
•
Practice Problem
•
Hard
A Munro
Used 14+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
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