Marketing & Advertising

Which term refers to a group of customers who share common wants and needs?

• fan base
• market
• demographic
• population

Which term refers to the process of getting goods and services to customers?

• distribution
• production
• marketing
• financing

Which is NOT an aspect of the marketing mix?

• product
• placement
• population
• price

Which type of distribution does NOT involve a middle man?

• indirect distribution
• channeling
• third party distribution
• direct distribution

Which is NOT included in the demographics of a population?

• age
• gender
• income
• last names

What is the final step in the process in developing a new product?

• develop a business plan
• develop the product
• evaluate customer acceptance
• introduce the product

Which is NOT an example of mass media?

• television
• radio
• newspapers
• textbooks

Which term refers to the single exposure to an advertising message?

• impression
• infomercial
• frequency
• ad campaign

Which term refers to people who are exposed to an ad?

• ad campaign
• frequency
• audience
• mass media

Which is an example of directory advertising?

• phone book ads
• newspaper ads
• billboards
• junk mail