Sports Marketing St. 1-4

Which of the following defines sports promotion?

• the marketing function used to communicate information about goods, services, images, and/or ideas to achieve a desired outcome within the sports industry

• the intangible activities (playing the game) that are performed by professional athletes in order to make money

• the broadcasting of sports in order to make a profit

• the development of sports products in order to satisfy consumer wants and desires

What is the Sports Event Triangle?

• the component of the sports marketing plan dealing with ticket sales, sports memorabilia sales, and concession sales

• the relationship between fans, sponsors, and a sporting event

• the relationship between venue or team marketing efforts, corporate sponsorship, and media broadcast sponsors

• the interaction between the athlete, the trainer, and the coach

What is "marketing through sports"?

• the broadcasting of sports in order to make a profit

• the marketing of a league, team, coach, or player

• all of the elements at a sports venue with the purpose of appealing to the fan

• the marketing of a non-sports product during a sporting event

What is a sports agent?

• an intermediary that markets talent and determines an athlete's worth in a market

• an individual that supplies a sports product or service

• an individual which uses a sports product or service

• all individuals at or exposed to a sporting event

What is the "marketing of sports"?

• the broadcasting of sports to make a profit

• businesses that use sports as an avenue to market their products

• the marketing of a league, team, coach, or player

• all individall of the elements at a sports venue with the purpose of appealing to the fanuals at or exposed to a sporting event

What is the Sports Marketing Mix?

• grouping consumers on the basis of social class and/or income

• advertising, sponsorships, public relation, personal selling, pricing decisions, distribution issues and product and service strategies within the sports industry

• identifying groups of consumers based on their common needs

• an enduring disposition, favorable or unfavorable, toward an idea, person, thing or situation

What is Sports Marketing?

• the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

• the process of financing a sports property or entity

• the process by which the sports industry make the buying public aware of their goods and/or services

• the process of selecting which sports products (goods and/or services) you want to make available to the consumer

What is behavioral segmentation?

• the division of a market on the basis of customers' lifestyles and personalities

• the division of a market on the basis of where customers are located

• the division of a market on the basis of its physical and social characteristics

• the division of a market on the basis of customers' response to a product

What is psychographic segmentation?

• the division of a market on the basis of its physical and social characteristics

• the division of a market on the basis of where customers are located

• the division of a market on the basis of customer's lifestyles and personalities

• the division of a market on the basis of customers' response to a product

What is demographic segmentation?

• the division of a market on the basis of its physical and social characteristics

• the division of a market on the basis of customers' lifestyles and personalities

• the division of a market on the basis of where customers are located

• the division of a market on the basis of customers' response to a product