Sports Marketing St. 5 - 7

What is the purpose of public-relations strategies?

• to create an illusion
• to create an image
• to maintain indifferent attitudes
• to maintain a low profile

Which of the following characteristics is shared by advertising and publicity?

• is impersonal
• must be paid for
• receives close attention
• presents the same message

Which of the following statements best defines the term promotional mix?

• the "magic formula" used in developing promotional plans
• the confusion of too many promotional techniques
• the way in which businesses combine promotional methods
• the rotation technique used for promoting employees

What is a primary benefit of magazine advertising?

• its ability to deliver low-cost messages
• its ability to reach almost all market segments in one publication
• its ability to get an ad published at the last minute
• its ability to target a group of individuals with similar interests

The Seattle Seahawks want to attract more families to their games. The marketing manager plans a mini-football giveaway, a new banner display featuring the team's mascot and a group of children, and buys stick-on face decals to be included in every season ticket package that includes children. This is an example of which of the following?

• publicity
• sales promotion
• personal selling
• advertising

Which of the following is the term that describes any paid form of non-personal presentation of ideas, images, goods, or services?

• sales promotion
• personal selling
• publicity
• advertising

What are newspapers and magazines categorized as?

• publication media
• broadcast media
• time media
• direct media

Which of the following statements best defines the term promotional mix?

• the "magic formula" used in developing promotional plans
• the way in which businesses combine promotional methods
• the confusion of too many promotional techniques
• the rotation technique used for promoting employees

Which of the following definitions describes marketing promotion?

• the marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
• plans of action for achieving goals and objectives
• the arrangement by which businesses or individuals can purchase now and pay later
• marketing element focusing on considerations in getting a selected product in the right place at the right time

When explaining how a potential sponsor can get involved with your sport/event organization, what is most important to emphasize?

• tangible components
• statistics
• benefits derived
• value in kind (VIK)