National 5 Bus Mgt Marketing - Customers
Authored by Chantelle Scott
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KG - University
Used 106+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a market?
Any place where buyers and sellers come together
A place with lots of stalls in rows
Where tables are placed displaying goods for sale
Places to buy fruit and veg each Saturday in towns across the UK
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is marketing?
A company identifying, anticipating and satisfying the needs and wants of customers
A company advertising their products and services for sale
A company carrying out research on customer needs
When a company promotes itself and tries to beat a competitor
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is NOT a role of marketing department?
To raise awareness of the product with new customers
To identify the target market for a new product
To help identify changes in market demand and tastes
To ensure that the quality of products are at their highest
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the name for when a company divides customers into different groups based on their similar wants and needs?
Market segmentation
Market splitting
To help identify changes in Market focus
Market division
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is NOT an advantage of dividing customers into market segments?
The company can change their pricing strategy accordingly
The company can spend their advertising budget more prudently
The company can alter their product to meet their specific needs
The company can sell to the whole mass market which should increase profits
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which target market is being described here.
Grouping customers according to the level of salary brought into household each year.
Geographical location
Occupation
Gender
Income
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which target market is being described here.
Grouping customers according to whether they are male or female
Geographical location
Occupation
Gender
Income
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