The Big Six Review

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• Promotion
• Marketing-information management
• Behavioral segmentation
• Specialty advertising

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing 

• responsibilities
• tactics
• strategies
• functions

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making busi-ness decisions is the responsibility of

• product/service management
• management
• marketing-information management
• product development

An effective marketing-information management function enables marketers to

• determine the price of a good or service
• determine what products customers want
• select suppliers for products
• create demand for a good or service

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

• Risk management
• Promotion
• Selling
• Channel management

Which function of marketing determines how much gross profit a business will make on a good or service?

• Channel management
• Pricing
• Promotion
• Risk management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• purchasing
• pricing
• planning
• promotion

To be successful, businesses need to set prices that cover costs and

• stabilize marketing data
• encourage protectionism
• maximize return
• spur inflation

Which marketing function involves creating the correct product mix for a business?

• Financing
• Marketing-information management
• selling
• Product/Service management

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

• selling
• market research
• prospecting
• purchasing